What is On-Page SEO?
On-page SEO is the practice of optimizing the individual web page or whole website to rank high on Search Engine Results Page (SERP) and get more organic web traffic to the site.On page optimization of your website is one of the essential steps towards better SEO.
It will help your website to avoid black hat techniques.
On-page refers to both the content (texts, images, videos) and HTML source code of a page that can be optimized.
Some Important factors of On-Page Search Engine Optimisation
Contents
Contents are like texts, images, videos that use for website design.These are the most important factor in on-page SEO. Optimize your content for better user experience. Also, it suggests that you should create quality content for our website.
Page Title
Your page titles are one of the most important SEO factors that helps your site rank higher by a keyword.Each of your pages & posts should have its own unique title, which includes the primary keywords for that page or post.
Meta Descriptions
Create the meta description include keywords to attract and tell the user that all the details of the webpage.Many people forget to include meta descriptions for their pages. These meta descriptions have an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
URL Structure
Use search engine friendly URLs to get fast ranking for each of your pages.Counting web crawler shorter URLs seem to perform better in search engine results, however, that is not the only factor.
Canonical URL
Add both versions of your website in webmaster i.e www version and non-www version.Heading Tags
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can give heading, which is where H1, H2, H3, H4, H5, H6 tags to use.
Doc Type
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly.You Might Like: On-Page SEO Checklist (2019 Update)
Language
The HTML "lang" attributes and language metatag define the base language to be used for displaying text and characters on a Website.HTTPS (SSL)
Google is now treating HTTPS as a ranking signal. HTTPS is a secure web protocol that allows for encrypted communication between the website and the client.HTTPS protocol requires your website to have an SSL certificate, which can be purchased from a Certificate Authority (CA) or SSL vendor.
Schema Code
The schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.Blog Section
It helps to drive traffic to your website, increases your SEO/SERP. It also helps to position your brand as an industry leader and develop better customer relationships.Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about.However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
Image Alt Tags
Tags are basically the words which help to search for something. Search Engines can’t read the images, therefore the images need to give some alt tags, these image alt tags describe the image.Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links.HTML / Text Ratio
Original content is by far the single most important element to search engines. Low Text to HTML ratio indicates little content for search engines to index.We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 25%.
Pages Indexing in Search Engine
Pages need to be indexed on search Engine with proper indexing by using search Engine Webmaster Tool.Analytics
Web analytics let you measure visitor activity on your website.Robots.txt
Implement robots.txt to give instructions to robots of search engine that how to crawl and index pages from the website.XML Sitemap
Use Sitemap.xml to help search engine for better indexing of your websites and also create sitemap.html for users on the website.Broken Links
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation, and SEO. If you find broken links in the future, take the time to replace or remove each one.404 error
Improve your website’s page and content to prevent 404 error.You May Like:301 and 302 Redirection help SEO
Website Speed
Websites that load quickly have better engagement and conversation rates.Mobile page speed score should be above 70 and Desktop page speed score should be above 80 out of 100.
PageSpeed analyzes webpages and evaluates its performance while providing suggestions on reducing page load times. Google is now incorporating website speed in search ranking.
No comments: